With topics being discussed this year ranging from Sport Marketing and
Sponsorships to Integrating Media Rights; the 3 day Conference Schedule will
provide a valuable point of learning for all within the Sports Industry.
including:
Future of Sport Marketing
The marketing landscape is characterized by changing consumer behavior,
radical new media options, the impact of globalization, significant
demographic shifts and restrictive legislation on advertising and promotion.
So where does sports marketing today? Is it still a highly relevant
specialist marketing discipline or will it inevitably be subsumed into the
mainstream mix.
Did Brand can to make difference through Sports
As brands worldwide continue to look for new ways of turning awareness into
a positive and deeper engagement with their audience, many are basing
sponsorship decisions on the potential to develop social responsibility
programs which make a difference and underscore their credentials as good
corporate citizens. Do these programs work.
Football and Marketing
Commercial impact following qualify for Euro 2008. What key challenges does
Federation in its bid to host the FIFA World Cup and UEFA Euro Cup.
Progressive thinking or tainted idea. Commercial impact and brands growth
following UEFA Champions League and UEFA Cup. How Clubs, Leagues and Brands
interact and make the commercial deals.
Sport and Media - Broadcasting - Licensing and Media Rights - Plenary
Session
Make a better sports television product. Future of sport television - who
will triumph in the new landscape. Online TV. Which types of services and
content will provide the South Africa 2010, Turkey 2010, London 2012, Brazil
2014. Evolution of Sports TV advertising.
Broadcasting
What are the complexities involved in getting your sport on-air? How is your
event produced and distributed? What is your relationship with the satellite
provider and the host broadcaster? Who is responsible for what? The more you
understand, the better your product will be.
To view the Conference Program, please visit the SportsBiz convention web
site www.sports-biz.com
With over 2.100 delegates having already confirmed their presence at Paris
SportsBiz '08, this year's event will be the hub of the sport business
industry.
Delegates are accepted on a first-come basis and registration closes when we
reach 3.200
Please feel free to pass this information on to all your other colleagues of
friends
SPORTSbiz 08 will be held in Paris (France) Grand Arche from 17 to
19.9.2008. SPORTSbiz is global sports business & media convention
(management, marketing, stadia, media & broadcasting) focusing on the three
sectors conference, exhibition and event, create synergies also between the
sport core market and sport related branches. The conference takes place on
all three days of SPORTSbiz. International industry representatives will be
discussing topics of concern both now and in the future to the sport
industry business. SPORTSbiz convention is trend barometer for the economic
and political development in the sports industry.
Speakers already confirmed include:
Sam Rush, Chief Operating Officer, WASSERMAN MEDIA GROUP; Joan Cusco,
Managing Director Beach Soccer, FIFA; Richard Dorfman, Managing Director,
A1GP; Ian Forbes, Chief Executive Officer, FIA GT; Carlos Alberto Tores,
Captain of Brazilian Dream team 1970; Rildo Da Costa Menezes, Former
Brazilian National Team player; Marcelo Teixeira, President, FC SANTOS, Leo
Rabello, President, ABAF, Chris Woerts, Marketing Director, FC FEYENOORD;
Stephane Thuillier, Marketing Director, PSG PARIS SAINT GERMAIN Fabio
Santoro, Marketing Director, LEGA CALCIO EsteveCalzada, Former Chief
Marketing Officer, FC BARCELONA Andrea Caloro, Director of Licensing, AS
ROMA Nikos Lepenioitis, Marketing Director, OLYMPIACOS Marco Fassone,
Marketing Director, FC JUVENTUS Adolfo Bara, Marketing Director, RCD
ESPANYOL BARCELONA Adam Mehl, Marketing Director, DALLAS MAVERICKS Ted
Johnson, Marketing Director, MINESSOTA TIMBERWOLVES Blain Skinner, Marketing
Director, LA LAKERS Kosta Iliev, Sport Director, FIBA EUROPE Raymond
Bauriaud, Marketing Director, BASKETBALL FEDERATION FRANCE Sergey
Kushchenko, President, CSKA Gianluca Trisolini, Marketing Director OLIMPIA
MILANO Pedro Galvan, Marketing Director, EUROLEAGUE Andrea Bassani, Director
of Televizion, EUROLEAGUE Fabien Grobon, Sponsoring Director, ROLAND GARROS
Jim O'Toole, President and CEO, POWERBOAT P1 Luis Carulla, Marketing
Director, IAAF Anthony Edgar, Head of Olympic Games Media, IOC Lon Rosen, VP
Sports, WILLIAM MORRIS AGENCY Philip Button, VP Global Sports, WILLIAM
MORRIS AGENCY Guillaume Huard, Marketing Director, ATOS ORIGIN Alexei
Nikolaev, Director for Europe, BEST Andre Mika, VP Broadband and New Media,
NHL Marcel Cordes, Executive Director, SPORT+MARKT Stefan Felsing, Executive
Vice President, SPORTFIVE Dan Harrington, Owner, COUCHMAN HARRINGTON
ASSOCIATES Nic Couchman, Owner, COUCHMAN HARRINGTON ASSOCIATES Dr. Rogan
Taylor, Director, UNIVERSITY OF LIVERPOOL Paul Wright, Director of Sales,
SKY Roch Pellerin, Managing Director Europe, ESPN CLASSIC Eric Siereveld,
Director Media Sales, SONY Keld Strudahl, Chief Marketing Officer, CARLSBERG
Ellen Lucey, Director Sports Marketing, COCA COLA COMPANY Thomas Brodocz,
General Manager, SIEMENS Francesco Moneta, President, EGG EVENTI Mickey
Charles, President and CEO, SPORTS NETWORK Jeffrey Thomas, Chief Executive
Officer, SPORTSBUFF, President FSTA Diane Bernstein, Senior Consultant,
CONTEMPORARY GROUP Maurice Tollenaar, VP Media Rights, SPORTFIVE Lynn
Lashbrook, President, SPORT MANAGEMENT WORLDWIDE Larry Katz, Director, SPORT
TECHNOLOGY RESEARCH LABORATORY.etc.
Contact:
Michael R.
michael@sports-biz.com
FOOTBALL HISTORY LEGEND attend SportsBiz
CARLOS ALBERTO TORES the great Captain of the Brazilian Dream Team confirm
today them attendance on upcoming SportsBiz 2008.
Carlos Alberto Torres (born July 17, 1944, Rio de Janeiro) is a former
Brazilian footballer, one of the most highly regarded defenders of all time.
He captained Brazil to victory in the 1970 World Cup and is a member of the
World Team of the 20th Century, as well as the U.S. National Soccer Hall of
Fame.
RILDO DA COSTA MENEZES one of the all-time best defender.
Also known as Rildo (born in Recife, January 23, 1942) was a former
Brazilian footballer, one of the all-time best defender lateral for Santos
F.C. with Dalmo and Geraldino. One of the last players of Santos Golden Era,
with Pelé, Pepe, Coutinho, Clodoaldo and many others, in career (1959-1977)
played with Íbis, Sport Recife, Botafogo, and closed among with Pelé at New
York Cosmos in US. Three time winner of Săo Paulo State Championship (1967,
1968, 1969) and two time winner Rio de Janeiro State Championship (1961,
1962), with Brazilian Team played 36 games from 1963 to 1969 scored one goal
in 1966 FIFA World Cup in match with Portugal, losses 3-1.
"Initiative to hold SPORTSbiz conference is very important. Sports is a very
significant part in everyday life of all people in world. In fact, athletes
teach us not only how to win, but rather how to win in a fair game. They are
models for young people. The SPORTSbiz conference would help identify ways
to assists our clients, to make their careers successful, secure and
healthy. It is even more important for those countries which just want to
join the international community of civilized sports management. This
conference will show them ways to move towards this aim."
Alexei Nikolaev
Director for Europe, BEST
BEST - Blue Entertainment Sports and Television (ex SFX Sports Group)
"Events such as SportsBiz are vital to our industry, as these events gather
the decision makers... those who are leading the industry with ideas. The
ability to share these thoughts in an open forum is important not only to an
audience, but to the presenters themselves, as it is often at these meetings
we are able to converse in great detail about the methods and practices of
our own organizations. I'm looking forward to speaking at SportsBiz and know
without question the conference and platform will be a huge benefit as I
look ahead in the development and strategy of our core media businesses."
Andre Mika
Vice President, Broadband and New Media
NHL, National Hockey League
"SPORTSbiz 2008 will be the highest level corporate and sport event of the
worldwide Sport Business Industry. Olympiacos Basketball Club is thrilled to
participate in this convention along with the most important members of the
Sport Industry. I am positive that SPORTSbiz will be, for 3 days, the center
of the world of sports and will offer the opportunity to many high level
representatives to exchange ideas, initiatives and proposals regarding the
future of Sport Industry. I am looking forward to present our experience and
ideas for basketball, Euroleague and International Sport Business and
analyze our thoughts and beliefs for the future of sport industry!"
Nikos Lepenioitis
Executive Marketing Director
Olympiacos Athens
"I believe The SPORTSbiz Convention in Paris is an excellent opportunity to
be able to see where the sport business industry stands today as it provides
a great experience sharing forum and great networking moments."
Pedro Galvan
Sponsorship and Marketing Director
Euroleague
